Game and Work

First day on Dreamforce 09 which gathers this year no less than 18 000 visitors. And so it is Marc Benioff, the charismatic founder of Sales force, which opened the earth eternal gold with a keynote marathon. Firstly with a renewed perspective of Sales force after 10 years of activity, from the role of editor CRM Online to a major player in cloud computing phenomenon. At the heart of the offer Sales force Force.com is a layered device is both a hosting infrastructure (IaaS based so far on four data centers, including 3 in the United States and one in Singapore) and a platform for application development .

According to George Hu, EVP Marking in Sales force, over 150 new features have been made in services and Sales Cloud 2 Cloud 2. Developers and users now enjoy, for example, a knowledge base, an integrated content library, a chat service, a module “Genius” to identify the best human resources for a project an optimized management analysis tools or the integration of Twitter feeds in the management of customer relationships. This last point seems particularly taken to heart to Marc Benioff.

And precisely because this first keynote was the occasion to announce an additional layer: Chatter. This is nothing but a platform for collaboration heavily inspired “social tools” very popular, especially Face book and Twitter. “Today, almost everyone uses Face book. Many people who trade with Twitter. Why do these powerful communications tools would they not available in the business? “Said Marc Benioff. Indeed, the stated objective is to Chat Sales force enter in the field of collaboration.

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